Family Mart Impact on Malaysia Food&Beverage business

Family Mart is already in Malaysia for a few month but it's impact now can be feel .
One of the obvious is the sale of their matcha ice cream.

One of their strategy on making huge sale or profit is to make full use of their matcha ingredient .
Here is the other thing they use their matcha to produce .



Our restaurant got sell Matcha ice cream and at the same price but it is never as much as how Family Mart get from just selling their's.
This picture is taken during midnight . You can see even at midnight there is still plenty of people buying the ice cream .

So how they manage to pull it off? One of it is their presentation or marketing as a true japanese shop. i normally don't buy ready to eat food but their presentation is so good that i really go and spend.
Here is some of their food. look how well it is presented.



Family Mart strategy is very clear. Promote the green tea , take in a lot of matcha powder in large quantity to save cost and use the full potential of their matcha powder . When it come to food, they focus more on normal japanese household food instead of sushi .
As long as Family Mart remain , it will be a bad idea to try sell Matcha Ice cream or anything related to japanese food unless you really good in your japanese cooking . Or else your business is on the way to closure for sure.