The average person's attention span has decreased consistently for so long that it's now harder than ever to capture a person's attention.
The following tips will help you immediately command this average person's attention.
1. Completely erase the memories of writing essays in your honors English class and write as people speak.
This might present some difficulty at first but read it out loud. It should be relatively direct and concise as opposed to odd or ambiguous.
2. Break up your writing.
You have at one point or another read a simple message that managed to engulf an entire page even though it was only 5 or 6 sentences.
3. Use subheadings
The typical person will scan what they are reading , and subheadings are usually the quick hook that encourage them to stop scanning and actually read the article. This is why you must include the, in your blog post and articles.
4. Make your important points bold.
The darker the color will immediately stick out to the eyes of the reader and lead them reading the entire sentence or in some instances the entire paragraph.
5. Use photos.
They say "a picture is worth thousand words," however the average person will shy away from a couple of consecutive sentences, which is why photos are familiar in today's articles. You can take it one step further by including a face picture. Individuals are most likely to analyze a face for longer periods of time.
6. Caption your photos
It is a good idea to use more than just a word or two simply because gathering a person interest with a nutshell is perhaps one of the hardest things to do when it comes to writing. Feel free to use two or three lines.
7. Incorporate numbered list and bullets.
Eventually, everyone found out that bullet points included in a typical sales letter were being read more than the actual content of the letter, which is why bullet points are now prerequisite in virtually all sales letters.
8. Use links
Make sure to link to other articles you have published on your website(internal links) and add links to the research that you utilized for that particular article(external link).
Thank you.