No matter what direction your Valentine’s Day marketing strategy will take, at first, take a glimpse at some of the most creative campaigns. Implemented by famous brands, these ad campaigns will provide some much-needed inspiration to your overall planning.
Valentine’s campaign #1: KFC and Deliveroo
Why we liked it:
Because we always love it when companies collaborate and come up with ingenious themes and campaigns. In 2020, KFC Singapore and Deliveroo came together and united (pun intended) foodies combining the KFC Bucket and limited edition love rings. The campaign revolved around the concept of everlasting love, with the companies offering limited edition rings to accompany KFC’s Valentine’s Day Combo pre-orders. The handmade proposal rings are made of clay and feature miniature KFC Buckets filled with chicken, crowned with the Deliveroo logo.
Valentine’s campaign #2: Niluu
Why we liked it:
Because self-love is important even on this day. The designer brand of sustainable, eco-friendly, vegan lingerie, Niluu, created a Valentine’s Day marketing campaign with a very unique theme that has recently turned into a trend. Taking care of ourselves is the first step of self-love and acceptance, and Niluu dedicated this video to a single woman getting ready for a date… with herself.
Valentine’s campaign #3: Pandora
Why we liked it:
Because little acts of love need to take place every day. Authenticity is one of the best selling points for a marketing campaign and Pandora came up with a very bright concept. The jewelry brand shot a video ad, featuring real couples that narrate what Valentine’s Day means to them and their relationship. The video aims at the customer, not the product, reflecting brilliantly the context of a holiday where human interactions are at the forefront.
Valentine’s campaign #4: Etsy
Why we liked it:
Because it broadens the meaning of Valentine’s Day transferring it to a whole community. The famous eCommerce platform, Etsy, decided to dedicate this day to its freelancers by making a ready-made graphic with the aim of promoting their work on social media. Etsy boosted its community with a catchy move, creating a sense of unity and a buzz around the name.
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