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The encryption field has been conducting various innovative cutting-edge experiments, including encrypted games and encrypted virtual reality. These attempts are gradually showing results, thanks to many aspects, and one of the very key points is that the encryption economy drives the self-growth of the ecology.
What is the encryption economy driver? Combine the original existing purely centralized product form with encryption technology and token mechanism to produce a brand new system. And this new system makes the ecology itself a sustainable possibility. These projects were initiated by the founding team, but ultimately, it depends on the participants in the community. It turns entrepreneurial projects into community projects.
At present, there are more and more game projects in the encryption field, and transactions about NFT are becoming more and more frequent, and some NFT products even have a transaction price of more than 100,000 US dollars. Among them, Decentraland, Axie Infinity, etc. are more typical, with a certain scale of NFT transaction volume every day. These game projects are gradually growing out of a completely different gameplay and development logic from traditional games.
While OVR is an AR platform, it also tries to combine encryption technology and encryption economy to shape a new open sustainability. To understand the world of OVR, we can simply compare it to the world of Decentraland, but one is an augmented reality platform and the other is a virtual reality platform.
The world of OVR: a new world where reality and virtuality intersect
AR English is Augmented Reality, and Chinese is translated as Augmented Reality. It is a technology that "seamlessly" integrates real world information and virtual world information. It can be displayed on the screen through various hardware devices (such as mobile phones and smart glasses). The virtual world is superimposed on the real world to create a new experience that intersects reality and virtuality.
In the OVR world, it divides the earth in reality into 1,660,954,464,112 hexagons. Each hexagon represents the size of 300 square meters. These hexagons make up the land in the OVR world.
Because of GPS and computer vision technology, OVR applications can provide users with an AR experience combined with geographic location. The land where the real world and the virtual world intersect is unique. In order to mark the location of these hexagonal lands, OVR uses three English words to mark the model. Through three words, the OVR land can be located, such as good.in.world.
This is different from the virtual land on Dencentraland. OVR has the foundation of the real world. It embeds virtual objects in the real world to produce a new interlaced experience. OVR technology can superimpose various media content into the real world, such as video, voice, 3D images, etc., which is equivalent to superimposing a new dimension in the real world, and this dimension creates a unique media and social space.
With such a basic concept, what can people do on OVR? Users can buy land in the OVR world, and the ownership of OVR land really belongs to the owner, because it is represented by NFT, which is a non-fungible non-homogeneous token. Users only need to hold the private key. You can own it. This is significantly different from traditional augmented reality projects, because in traditional AR, digital assets such as land and virtual items are stored on the central server of the project party. If the project is closed, these virtual land and items cannot be technically owned. To the owner.
What can I use for the OVR land when the user purchases it? You can decide to build the AR experience you want on its OVR land, and you can decide what content to display in the geographic location you own. For example, you can decide to display brand interactive advertising in the central business district of the city, you can use it to earn revenue; you can build AR interactive games on your own OVR land; you can build an AR store on your own OVR land to help users choose Make decisions so that users can browse and shop through AR even after the door is closed; you can build an AR museum on your own OVR land...
If you are a creative digital builder, you can help OVR landowners build various AR content, and benefit from it. Whether the future OVR world is attractive or not requires a large number of virtual digital layer builders to create various new experiences.
As an ordinary user, he can have various AR experiences in the OVR world. If he is an advertiser, he can publish AR advertisements and brand marketing in the OVR world...
Possibility of AR platform
The development of computing hardware has promoted the development of new media and new social. From desktop computers to smart phones and smart glasses, terminal upgrades have promoted the evolution of countless media and social applications, from the original yahoo to twitter and facebook, and then to the current Instagram And Tiktok...
With the development of smart devices (mobile phones and glasses), AR and VR technologies have the opportunity to promote the new evolution of media and social in the future. According to IDC's data, the AR market value reached 27 billion U.S. dollars in 2018, with a compound annual growth rate of about 70%.
Just as we did not imagine that live video broadcasting is so developed and widely used today, it may be difficult to imagine the development of VR and AR in the future.
The AR platform is still at a very early stage. The evolution of this field, along with the iteration of technology and the maturity of the encryption economic model, may bring us unexpected development.
The possibility of business ecology in the OVR world
OVR world is essentially a digital layer built on the basis of the real world. After a user purchases land in the OVR world, he can create an AR experience and create a variety of virtual items. From the beginning of "Pokemon Go", we can feel this.
From the perspective of commercial applications, AR will bring a new experience to our lives and learning. It is possible to develop a new business ecology in fields such as games, education, commerce, and media advertising.
For example, through the OVR world, various digital items such as Axie can be brought into the real world and interact in the real world, which will create a more interesting experience.
