RE: Understanding Customer Experience: the Boyne Resorts Mini Case

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Understanding Customer Experience: the Boyne Resorts Mini Case

in uce72 •  7 years ago 

True. In fact many organizations, such as Starbucks and Amazon have similar thinking, though via different framework to excel in serving the customers. Joseph Michelli has written a book, "The Starbucks Experience". Yet to learn about Amazon's in further detail.

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