May 21, 2023 update on audience-building for the [Popular STEM] community

Here is an update to our audience-building activities for the Popular STEM community during the week from May 14, 2023 to May 21, 2023.

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^{Pixabay license from Gerd Altmann at source, search keyword: "technology"}

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	Summary
1.	During the last 28 days, the Science and Technology on the Social Blockchain Facebook page put Steem posts in front of 5,150 FB accounts.
2.	We continued our STEM Saturday post promotion tradition for its 52nd consecutive week. The post was also shared on Facebook and Twitter. (Please share/retweet!)
3.	Our 7th $30/30-day advertising campaign is continuing. So far, it generated 97 clicks in 23 days.
4.	In the last seven days, we shared 15 posts from the Steem blockchain on the Facebook page, Science and Technology on the Social Blockchain
5.	Other FB page Numbers: 104 "Likes", 119 followers

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Introduction

Continuing our effort to become an audience-first community, and previously described in Delivering an audience for the [Popular STEM] community, we have a six-pronged effort in place to help STEM bloggers build an audience here in our community. They are:

1. Sharing posts on the Facebook page, Science and Technology on the Social Blockchain
2. Facebook advertising campaigns
3. Weekly STEM Saturday post promotion.
4. Automatic post pinning for authors who burn rewards through post promotion or burning of beneficiary rewards (Visibility as a service [VAAS]).
5. Upvotes for resteeming posts from our community (proof of resteem) or sharing them on Facebook (proof of share).
6. Using "PS🔥" through "PS🔥🔥🔥🔥🔥" badges/labels to provide additional visibility for author accounts in the community who burn STEEM or SBD.

^{Any/all of these programs are subject to change or discontinuation at any time without notice.}

Click through to Delivering an audience for the [Popular STEM] community for more information about any of those initiatives.

The purpose of today's update is to report back on some of those initiatives during the week.

Facebook post sharing

This week we shared 15 posts on Facebook. The picture to the right shows the top-10 sorted by "Reach". A 25% beneficiary setting has been applied for the author of the top post, @sarahjay1. Here are links to the top-5 posts (excluding the STEM Saturday post).

1. Astronomers captured a black hole destructing a star by @sarahjay1.
2. Engineers developed a jellyfishbot that can carry objects [VIDEO] by @sarahjay1.
3. Scientists record gamma waves in the brain of people who was about to die by @sarahjay1.
4. The Rover Perseverance investigates the boulders of Mars. by @jorgebgt.
5. "Liquid Water" on Mars by @jorgebgt.

If you are a STEM enthusiast, please consider following these authors and supporting their content!

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Facebook advertising

Our 7^th $30/30-day advertising campaign is continuing for the post, AI: To pause or not to pause. So far, in 23 days, it has generated 97 link clicks at a cost of $0.23 per click.

Finally, both of the posts from our last two 30-day advertising buys remain in the "Featured" section of the Science and Technology on the Social Blockchain Facebook page.

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STEM Saturday post promotion

For the 52^nd STEM Saturday post, we promoted posts by @jorgebgt, @sarahjay1, and @suhaib-ahmad.

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Proof of resteem / Proof of share

I didn't have time to post an update last week, so there was no "proof of resteem"/"proof of share" related commenting.

The opportunity is renewed here. 25% of this post's beneficiary rewards have been set to @penny4thoughts for distribution to accounts that resteem articles from the Popular STEM community or share them from the Science and Technology on the Social Blockchain Facebook page.

Recapping from Delivering an audience for the [Popular STEM] community, here's how to be eligible:

Proof of Resteem

1. Find a Popular STEM post that you think would interest your followers. (It can be before or after payout time)
2. Resteem that post (not this one)
3. Post a reply to this post with a link to the post that you resteemed, a screencap of the resteem on your blog, and a sentence or two describing the reason why you thought the post would interest your followers.

• Note that the replies must be posted at least 1 day before this post's payout time.

Proof of Share

1. Go to the Science and Technology on the Social Blockchain FB page and find a post that you think would interest your followers. (It can be before or after payout time)
2. Share that post (not this one).
3. Post a reply to this post with a link to the post that you shared, a screencap of the share on your Facebook timeline, and a sentence or two describing the reason why you thought the post would interest your followers.

• Note that the replies must be posted at least 1 day before this post's payout time.

I invite other curators to monitor these comments in order to add to the incentive for audience-growth.

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Label for burning STEEM

No new badges were applied for burning tokens this week.

Here's the label/badge system that will be applied to recognize authors for burning STEEM (or the equivalent amount of SBD):

Badge	Burn amount
PS🔥	0.001-2.999 STEEM burned
PS🔥🔥	3-5.999 STEEM burned
PS🔥🔥🔥	6-11.999 STEEM burned
PS🔥🔥🔥🔥	12-24.999 STEEM burned
PS🔥🔥🔥🔥🔥	>25 STEEM burned

( PS stands for "Popular STEM" )

Note that I don't yet have any way to monitor/track this easily, so authors need to let me know when they are eligible for a badge, and I'll be able to verify it.

Automatic post-pinning

All promoted posts from STEM Saturday were eligible for automatic pinning from mod-bot.

Authors can have their own posts pinned by setting a @null beneficiary or by sending SBD to @null for post promotion.

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Conclusion

If you are a STEM enthusiast and you'd like to help build a more vibrant STEM community on the Steem blockchain, then please join our community, Like our Facebook page, and help us build our audience. If you are a STEM blogger, and you want to build an audience for your blog, then we want to help. Please contribute your content here.

As a community, we succeed or we fail together, so let's get to work building our STEM topical audience!

Note that any and all of these initiatives are subject to change or discontinuation without notice at any time.

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Thank you for your time and attention.

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Steve Palmer is an IT professional with three decades of professional experience in data communications and information systems. He holds a bachelor's degree in mathematics, a master's degree in computer science, and a master's degree in information systems and technology management. He has been awarded 3 US patents.

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^{Pixabay license, source}

Reminder

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